Audience
Your audience persona, and the real, computed Audience Intelligence built from your connected platforms and published content.
What Audience represents
Audience is a persona describing who your content is for. You can create more than one, but exactly one is marked primary at a time — that's the persona the rest of Creaon (Brand Brain's Audience Signals, AI context) reads from.
What you define
Every field below is set from Audience → Add/Edit Persona:
- Name and a short description of the persona.
- Interests — topics they care about.
- Problems and needs — what they're trying to solve.
- Goals and motivations — what they're working toward, and why.
- Content preferences — the formats they respond to.
- A primary flag, so exactly one persona is the one Creaon uses by default.
Audience pain points live in Brand Brain, not here — if you're looking for the field that describes what your audience struggles with at a strategic level, that's on the Brand Brain screen, while Audience's "Problems" and "Needs" describe the persona itself.
Audience Intelligence (computed, not entered)
Below your persona, the Audience screen shows real numbers computed from your connected platforms and published content — nothing here is sample data:
- Total Audience Reach — summed followers across your connected, synced platforms.
- Audience Growth — net follower change over the last 30 days, shown once there's enough history to compare.
- Engagement Rate — real engagement over reach across your measured published posts.
- Core Archetype Resonance & Topic Cohorts — which of your content pillars gets the strongest engagement, based on published and synced posts tagged to a pillar. "Cohort size" here means engagement volume, not a count of individual audience members — Creaon has no follower-level identity data from any connected platform.
- Peak Active Windows — the days and times your published, synced posts have historically gotten the most engagement.
What's not included yet
The Audience screen intentionally shows no geographic or location breakdown — none of Creaon's current platform connections provide follower country or region data, and Creaon never infers location from usernames, language, or posting times.
A persona's interests are shown as plain tags; there's no separate algorithmic affinity scoring live today beyond what you enter, and the 30D/90D/12M toggle on this screen doesn't currently change which window the numbers reflect.
How Audience relates to Brand Brain
Your primary persona's motivations and content preferences are displayed on the Brand Brain screen's Audience Signals section, and included in the same context Content Studio and the AI Brand Strategist read from.