Content Calendar
Where a draft becomes a scheduled post — date, time, platform, and (for most platforms) attached media, tracked through the real publishing lifecycle.
A content item vs. a calendar slot
These are two different records, and the distinction matters: a content item is the piece itself (title, body, hook) — created and edited in Content Studio. A calendar slot is a schedule entry — a specific platform and a specific date and time — that usually points back at a content item, but always carries its own copy of the title, body, and hashtags at the moment it's scheduled.
Copying the text onto the slot at scheduling time means editing the original draft afterward doesn't silently change what's about to be published — and it's why the publishing engine never needs to re-read Content Studio to publish a slot.
How content enters the calendar
- "Send to Calendar" from a saved draft in Content Studio.
- Composing directly on the Calendar itself, with or without linking an existing draft.
Date, time, timezone, and platform
Scheduling requires a title, a date and time, and (for automatic publishing) a platform. The time you enter is interpreted in your account's saved timezone — set under Settings → Preferences — and converted to the correct absolute moment, including across daylight-saving changes. If no timezone is set, Creaon falls back to UTC.
Creaon blocks scheduling the same draft to the same platform twice within about 10 minutes of an existing entry, to catch an accidental duplicate submission.
"Planned" vs. "Scheduled"
Every slot created from the actual Calendar UI or from "Send to Calendar" lands with status Scheduled — there is no separate lightly-committed "planned" stage in the current Calendar experience, whatever similar wording might suggest elsewhere.
Attaching media
YouTube, Instagram, TikTok, and X slots can have a video or image attached directly on the Calendar, ahead of the scheduled time. YouTube and TikTok require a video; Instagram and X accept a JPEG image or an MP4/MOV video. Twitch has no media step — it publishes a channel/stream update, not a post — and Spotify has no media step because it can't publish at all yet.
Editing, rescheduling, and cancelling
A slot that hasn't started publishing yet can be edited, rescheduled to a new date/time, returned to Draft, or deleted. Once a slot enters the Publishing state it's locked — you can only view it — and once it's Published it can be duplicated but not edited or rescheduled.
Publishing states you'll see here
- Scheduled — waiting for its time, or the platform isn't one Creaon can auto-publish (see Publishing).
- Publishing — currently being sent; briefly locked while this happens.
- Published — confirmed live, with a link to the post where one exists.
- Failed — the platform rejected it or the connection needs attention; can be retried or manually marked published.
The full mechanics of what happens between Scheduled and Published are covered in Publishing — including which platforms Creaon can publish automatically today.
Scheduling a slot doesn't produce any analytics by itself — a slot only has real performance to show once it's actually Published, at which point it becomes reviewable in Analytics & Performance and, for platform-specific detail, Platform Analytics.