Voice & Tone
The tone dials, lexicon, and communication principles that shape how Creaon writes as you.
What Voice & Tone controls
Voice & Tone defines how Creaon writes in AI-generated content: how formal, how playful, how dense, and which words to lean on or avoid. It's read by Content Studio's drafting, the "Rewrite in my voice" tool on this screen, and the AI Brand Strategist.
The four tone dials, and rigor
Voice & Tone has exactly four tone dials, each on a 0–100 scale:
- Formality Level — Casual to Formal.
- Humor & Irony — Straight to Playful.
- Enthusiasm — Measured to High energy.
- Information Density — Narrative to Zero-fluff.
A separate Rigor setting (also 0–100) controls how strictly AI generations hold to your voice — it's shown as "Voice Rigor" on the Brand Brain screen and "Pragmatic Rigor Index" here, but it's the same value.
Persona Presets
Four presets give the tone dials a sensible starting point for a type of content, instead of dragging four sliders from scratch: Deep-Dive Breakdown (thorough, low humor), Hot Take / Thesis (opinionated, energetic), Quick Tip (casual, zero-fluff), and Executive Recap (formal, measured).
A preset only applies its dial values to a Voice & Tone profile you've already created — it can't create a profile on its own. Set up Voice & Tone once, then use presets to jump between modes.
Approved and forbidden lexicon
You can add or remove terms directly on the Voice & Tone screen, without going into setup. Approved terms are weighted toward in AI generations; forbidden terms trigger a rewrite pass before a generation reaches you.
The Tone Calibration Score on this screen is real: it scans your own recent content for forbidden-term violations and reports a score out of 100, plus how many pieces it checked. It needs at least one forbidden term and some written content to produce a score.
Communication principles
Principles are free-text rules — one per line — that get applied to every AI generation in your voice. They're listed in a table on the Voice & Tone screen alongside your terms; the surrounding columns in that table are fixed labels rather than per-principle tracked metrics.
Rewrite in my voice
This is a real AI tool on the Voice & Tone screen: paste in any text — a draft, someone else's post, a plain AI answer — and it comes back rewritten using your tone dials, lexicon, and principles. It needs an AI provider configured on the account (Anthropic or OpenAI); until then it's visibly disabled rather than silently broken.
Where this shows up
Beyond this screen, your tone dials and lexicon are displayed on the Brand Brain screen's Voice Fingerprint and Lexicon Rules sections, and included in the same context used by Content Studio and the AI Brand Strategist.