Content Ideas

Content Ideas is a backlog: a list of concepts you haven't drafted yet, each optionally scored against your brand. It sits upstream of Content Studio — an idea isn't a draft until you promote it.

You can capture an idea manually at any time — a title, an optional concept, channel, and hook. Generating a batch with AI requires a Brand Brain set up first; without one, Creaon tells you to set it up rather than generating ungrounded ideas.

Each AI-generated idea comes with the model's own 0–100 rating of how well it fits your content pillars and audience — that's the "Brain Alignment" figure shown on each idea and averaged into the "Mean Brain Alignment" metric at the top of the screen. It's the AI's own assessment, not a separately computed statistic.

• New — just captured or generated, not yet acted on.
• Bookmarked (saved) — kept for later.
• In Studio — promoted to a real draft in Content Studio.
• Dismissed — hidden from the backlog.

Choosing "Create in Studio" on an idea creates a real content item — copying its title, pillar, platform, format, hook, and concept as the starting body — marks the idea In Studio, and opens it directly in Content Studio. From there it's an ordinary draft: edit it, run AI tools on it, and schedule it like anything else.

An idea isn't measured — there's nothing to track until it becomes a real, published post. Once that happens, its actual performance shows up in Analytics & Performance, and Growth Insights can draw on it when generating a future recommendation.

The backlog can be filtered by platform (channel) and by content pillar, and sorted by most recent, by Brain Alignment, or alphabetically by title.

AI-generated ideas are asked to map to one of your actual content pillars and address a real audience problem — both read from Brand Brain and your primary Audience persona at generation time, not invented independently.